List building, offers & follow-up (drip sequences) marketing
Creating your email list is one of the most important things a website can do for your business because each visitor who opts in to receive your newsletter is giving you permission to converse with them about your products and services. 99% of website traffic clicks away never to return – but a good offer and sign-up form can capture as much as 40% of all the visitors who come to check out your business online. Research shows that email and social follow-up are key because “people buy when they are ready to buy, not when we are ready to sell to them.” So our effort is to stay top of mind in their awareness until they are ready to buy.
Building a list is the best asset a business can own, because when you need to jumpstart revenue, you can reach out to your warm leads and get direct access to the prospects who are in a buying mode.
Company newsletter delivered via email
Email remains the single most powerful marketing tool (50:1 ROI on average) when you have built up a list of engaged fans who look forward to your email newsletters. It is a great way to inform your customers about what is happening in your business. In addition, with tracking analytics we can gather information about their interests and engagement with your business to hone your marketing with each new release. With email newsletters, we create a monthly update that will keep you front and center in the minds of your prospective buyers.
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