Reputation management & 100+ directory listings
Most business owners do not realize that people on the web are already talking about their business. Reputation management involves gathering and altering you to any of those mentions and making sure that people can accurately find your business online in search engines and directories. This package registers your web site on over 100 directories (web, mobile, and GPS) to ensure you can be easily found on search engines when people go looking for you. In addition, you will get access to a tool to monitor what people are saying about your brand or business and how your share of voice compares against your competition. Clients can respond to reviews directly in this handy tool.
Google places, yahoo, & bing optimization
The three largest search engines dominate the search and require special attention. Before you do anything else on the web, you need to make sure that people can find your business when they are searching for you. Now that Google features local results near the top of each search page with Google Maps, this is a critical step to make sure you show up well online (more important than optimizing a website). We will make sure your information is accurate, optimized and locked to take back control of your business listings.
Keyword analysis & seo recommendations
Search engine optimization (SEO) is like putting signposts on your website so that potential customers can find you when they are using search engines to find the kind of information and products you provide. The basic signposts – keywords, page titles and page descriptions built into your website code – are read by search engines like Google, Yahoo and Bing. When the signposts are well-prepared and accurate, the search engines are more likely to lead customers to you when they are searching.
SEO optimization & back-linking program
Traditional Marketing pushes advertising on people (see description of Inbound Marketing above). By using social media PLUS SEO (search engine optimization), we help our clients get seen in the most competitive markets. SEO is a combination of on-page (website) optimization, and off-page activity—which means we help create the signals that Google and the other search engines look for when creating the search rankings.
Getting fresh and informative content onto your website and social channels is a HUGE issue. A website today, even when it is built and optimized the right way (99% are not), is still dropping in the search rankings without a content or Inbound Marketing strategy.
This will come as a surprise, but Google does NOT rank websites, but rather ranks web pages. Every web page can only be optimized for one main keyword term. So a blog with regular content gives you hundreds of pages and thousands of opportunities to rank more keywords and get more traffic. A typical brochure-like website might have 15 pages (chances). A web 2.0 website (blog) might have 500.
Pay-per-click (ppc) management
Many clients request having their pay-per-click (both Google and Facebook) campaigns managed for them and in conjunction with their overall web marketing strategy. We can coordinate the keyword research and creative work for image ads in a way that will get you the best results and at a fraction of the cost