Reputation management & 100+ directory listings
Most business owners do not realize that people on the web are already talking about their business. Reputation management involves gathering and altering you to any of those mentions and making sure that people can accurately find your business online in search engines and directories. This package registers your web site on over 100 directories (web, mobile, and GPS) to ensure you can be easily found on search engines when people go looking for you. In addition, you will get access to a tool to monitor what people are saying about your brand or business and how your share of voice compares against your competition. Clients can respond to reviews directly in this handy tool.
Inbound marketing blog posts
How do you build the know, like, and trust on the web in the same way we do in the offline world? The key is to become a trusted source of information for your prospects and within your industry. Traditional marketing “pushes” advertising at people, but that approach is becoming increasingly ineffective each passing day. Inbound Marketing “pulls” prospective buyers into your social and website channels where they see you as an authority within your market. We do this for our clients by creating a content plan and calendar customized to each individual business that positions them as the trusted expert in their field.
Audience building promotions & contests
One of the fastest ways to build a large and responsive audience in social media is to engage fans with contests, promotions and give-aways. Fans love the excitement of the chance to be the winner, and businesses love the way fans share with their friends. Our contest building campaigns are based on market research and target a specific audience of prospects so you are not just offering freebies to non-buyers.
Video marketing & distribution
Video is a great way to answer common questions (FAQ’s) once and then be able to point future prospects to your best answers on the web. Plus video content that answers questions is extremely effective in the search engines that feature the solutions to what people are searching for (fresh content). With YouTube now the second largest search engine, it is important to be where large numbers of people go searching. We use video in a unique way that takes one single video and blasts it out all over the web, syndicating it to hundreds of social media sites for maximum exposure.
Mobile mini-sites for local search domination
The world is moving into mobile with the increased usage of tablets, smart phones, and our customers interest on finding information whenever or wherever they choose. Our mobile mini-sites create an extension of your website and social media content in a way that makes you easy to access on any mobile device. The added benefit is that with these additional and optimized mini-sites you also now have a chance to dominate local search for your market and keywords – getting the lion’s share of exposure and pushing your competition off the front page of the search results.